The truth is
there is no such thing as 100% secure! That's
right! That is a hard thing to hear, especially
after the tragedies of September 11th in New
York and Washington, DC., USA. We all want
our lives to be safe, sound and secure, to
return to that level of illusion where all
things appeared safe, but a by-product of that
fateful day was to wake us up to the realities
of an insecure world on all fronts, not just
domestic and foreign, but to life itself.
In that light, regardless
of the hype and claims made by many of the
top copy protection companies, there is no
such thing as completely safe. This is based
on the sheer nature of the beast, the "Internet" or
to be more precise, the entire Internet, intranet,
extranet computer/display media experience.
If you can see it on your monitor, it can be
copied! Regardless of how, it can be done!
Some companies throw fear
facts around without really disclosing all
of those facts. This lulls too many people
into a tug of war between fear versus security.
Those same companies are quick to take advantage
of those fear responses by leading people to
believe in security solutions that are not
completely true, not by lying so much, but
by omission. Please don't misunderstand me,
content theft is real and losses exceed 3 billion
dollars or more yearly.
As with any good thief,
besides being intent on a specific target,
they are also well prepared. This couldn't
be more true for media and copyright theft.
The people intent on stealing your images and
content will not only find a way, but already
have a way, already knowing whatever they need
to know to get the content they wish to
get. They are professionals and as such have
already done their homework and are more than
prepared. This is a reality few wish to discuss,
but I'm saying it here and now.
That being said, there
remain the rest of those, who would and do,
casually or otherwise steal your content on
purpose, primarily because it is so easy. These
people have a variety of intents from casual
likes, to outright commercial copyright infringement
theft. These amount to roughly 98% of all users.
Although we will continue to reach for that
illusive 100% security ceiling, the reality
is that in today's technology, there is no
way to completely protect your content.
It is with this major
segment of society that we have pledged and
concentrate our efforts, so that hopefully
one day, the display media we all enjoy and
even depend on, will be void of a way to, and
thereby eliminate the need for some to, steal
Ultimately the war on content theft is evolving and will be an ongoing
tecnology, just as the media within which it displays, evolves. Outside
of companies like ours, it is and will be up to you, the user and the
content owners, to state your rights loudly enough to be heard from the
powers that be, so that the changes made or enforcement will be adequate
and swift to put a stop, or at least place a serious dent to the accessablitiy
of copyright and priveledged information on the Internet.
Founder of . . . Invisitec